Athletic Therapy, Chronic Pain, health, nutrition, Weight Loss, Wellness

Lessons Learned – Experience Shadowing a Rural Physician By: Logan Brennan

Part I – Life of a Rural Physician


This past week I had the incredible opportunity to shadow Dr. Reid Hosford and Dr. Megan Cook at the Pincher Creek Hospital in Southern Alberta. Dr. Hosford is a General Practitioner Anesthesiologist (GPA) and Dr. Megan Cook is a Resident Family Physician working with Dr. Hosford. I was introduced to Dr. Hosford through a family friend who suggested I contact him to better understand the life of a rural family physician and to help me determine and understand if this is my ultimate career goal in life. After observing two clinical shifts, one surgery, one colonoscopy and an overnight emergency room shift, I have a significantly greater understanding of the life of a rural physician and a greater appreciation for the entire health care system. As a practicing Athletic Therapist and Community Outreach Coordinator for Integrative Movement I walked away with many Lessons Learned which I hope to share with our followers as well as apply to my current practice and future endeavours. 

Demands and Life of a Rural GPA

There is no doubt physicians have a career which demands an exceptional quantity of time and commitment. As most of you know, physicians generally work long hours, are on call both weekends and nights, have massive patient loads and function in multiple roles and capacities depending on the needs of the organization and community (clinical, emergency, in patients etc).

Dr. Hosford demonstrates the importance of achieving a healthy work life harmony. I chose the term work life harmony because I believe Jeff Bezos explained it best. “Having a work life balance is a debilitating phrase which implies a strict trade off.” The term work life balance creates competing interest rather than emphasizing the interrelatedness of your occupation and life. In order to achieve work life harmony you must recognize this as a continuum rather than a balancing act. Dr. Hosford demonstrates these skills well by maintaining an active lifestyle and prioritizing his young family amidst just recently beginning his career as a practicing physician.

Teamwork and Breadth of Knowledge

Rural physicians epitomize being a career generalist. The demands and problems which a rural physician faces are diverse to say the least. From ingrown toe nails and strep throat, to drug overdoses and surgeries, rural physicians truly have an incredible breadth of knowledge and skills. Because of this variability in practice, the entire healthcare team must work seamlessly and expect exceptional teamwork from all members.

During shadowing, I was continually impressed with the level of communication, respect and accountability which every member of the team demonstrated. From administrators, surgeons, nurses, students, homecare workers and physiotherapists, every member demonstrated professionalism and was appreciative and understanding of each member’s role to achieve the collective team goal. My take away from this experience is that with the right leaders and the right mindset, teams can accomplish and solve exceptionally variable and complex problems.


Although I have always recognized the societal responsibility of physicians, after shadowing Dr. Hosford I acquired an even greater appreciation for the responsibility they bear. Rural physicians are not only Doctors. They are life savers, community leaders, policy makers, counsellors and above all genuine and caring human beings. From delivering babies and completing one-year old check-ups, to treating patients with terminal cancer and writing death certificates, rural physicals interact with the community at every level. These individuals bear massive responsibility for the health, welfare and future of the communities in which they practice and call home.

Part II – Applications to Athletic Therapy and Professional Take Away.

Critical Need to Proactively Address Diabetes and Hypertension

One of the greatest lessons learned from my experience is that our society and specifically our profession as Athletic Therapists needs to address the critical need to proactively prevent and treat individuals at risk for Prediabetes, Type II Diabetes and Hypertension.

Over the course of my shadowing shifts it was shocking to see how many patients required medication to control hypertension and regulate blood glucose levels. Now to clarify, I am not saying every patient can control their situation by other means (ie exercise, nutrition, meditation etc.) however I do believe many individuals, who if provided with appropriate resources and confidence, could take control of their health and overcome these conditions in the early phases through simple lifestyle adaptations.

In Manitoba alone, 50% of those with prediabetes will be diagnosed with Type II Diabetes by the end of 2019. Secondly, Hypertension is proven to be directly correlated with sedentary behavior. Rather than prescribing a patient basic blood pressure medications or diabetes medications which can become a crutch and create a mindset of hopelessness, we as Athletic Therapists can drastically change a patient’s outlook on these conditions and give them responsibility and control of their personal health.

Furthermore, these two conditions are direct risk factors for Cardiovascular Disease (CVD) and therefore Doctors are very quick to treat these conditions with medication. By treating these conditions immediately, they reduce the risk of CVD which is ultimately the greatest health concern facing Canadians. I believe prescribing medication for conditions which are directly correlated to lifestyle is a short term and largely ineffective means to providing meaningful lifelong changes. Furthermore, this is not the Doctors responsibility but rather our responsibility as Athletic Therapists to build relationships with Physicians and healthcare officials so that appropriate referrals and protocols exist to make long term and sustainable changes to our approach on healthcare.

Smoking and Alcohol

Although both of these are the subject of constant discussion, I believe I need to give my two cents on these issues and communicate why they are important for Physicians and ATs. After spending approximately 36 hours with patients in both a clinical and emergency environment, it is shocking to me how many people still choose to drink and smoke excessively. As a society we all recognize the dangers of these activities and yet as a society we also accept and even encourage them. To everyone reading this, I challenge you to have the difficult conversation of addressing smoking and alcohol use with your loved ones, co-workers and your friends. As Jordan Peterson put it, your success as an individual, family, organization, team, or society is based on the number of constructive uncomfortable conversations you are willing to have. Have that uncomfortable conversation sooner rather than later.

Reliance on Healthcare and Hospitals

As briefly touched on above, our society’s reliance on healthcare is sobering. I am not going to sugar cote this or downplay it. The extent to which our society relies on the healthcare system to save, fix and help them on a moment’s notice is alarming. Because of technology and health care advances, the system has done an exceptional job looking after people. Yet, it has done a disservice to every individual who now believes they do not have control of their own health and that they require a doctor and or medication to stay healthy. As an Athletic Therapist I truly believe we need to emphasize the importance of patients taking accountability for their health by providing them the guidance, confidence and the basic support to do so.

Future Role of Athletic Therapists

The values, principles and scope of practice of Athletic Therapy will provide the essential framework for our profession to adapt, grow and progress to become a valuable contributor in the Canadian Health Care System. The most important component of success will be adaptation. Each one of us must learn and act on improving our recognition with other healthcare providers and prove value. Without creating and demonstrating value we will continue to be overlooked and undervalued in the  health care field that can desperately use our support and expertise. There is significant opportunity for us to make a major impact in providing treatment and value to those with orthopaedic and lifestyle implicated conditions. We must strive to provide value and expect nothing short of excellence in our respective field. If we are able to do this there is no doubt in my mind that the relationship between Physicians and Athletic Therapists will not only prosper but will address and make an impact on many of the significant and current health care issues facing Canadians today.

Have a wonderful week everyone!

Let er buck,

Logan Brennan

Chronic Pain, Wellness

FYI: Myofascial Cupping 101

Myofascial cupping is a therapeutic technique derived from ancient chinese therapeutics used thousands of years ago.

It also resembles someone post octopus attack, and has been spotted (no pun intended) on many high level athletes. Similarly to how Kinesiotape (we’ll discuss this next time!) became mainstream after it was seen on a few olympic athletes, cupping has become increasingly popular in the therapeutics realm.

How does it work?

Cupping works in a “negative pressure” style. When we think of most therapeutic treatments or modalities, the goal is generally to increase (or decrease) circulation, change tissue temperature, use friction, pressure, or tissue movement to do the first two things, realign soft tissues, and change the nervous system’s perception of an area. One of the most common modalities, massage, works in a positive pressure style. That being, the practitioner is applying pressure to the area to increase circulation, temperature, create soft tissue change and affect the brain’s perception of the area.

In cupping, cups are applied with suction to draw the layers of tissue apart, allowing circulation to rise from the bottom up through the different layers of tissues (think muscle, lymphatic vessels, facial tissue and connective tissues). The suction helps to create heat, and is a modality that has been shown to be effective in releasing fascial and tissue tightness, scar tissue, and increasing lymphatic drainage.

As a practitioner, I find that myofasical cupping will get deeper than my hands can when it comes to releasing certain types of tissue trauma and tightness. I use cupping to assist in the treatment of arthritis, all sorts of soft tissue injuries, back pain, and chronic injuries (that broken rib you had years ago that still bugs you, or that ankle that just doesn’t move right, or the knee that you tore a ligament in years ago and still have issues with). I also have body builder clients who love cupping as it relaxes the fascial binding around muscle groups, which allow their muscles to “pop” more. Of course, like all modalities, it comes with some risk. Those with vericose veins should avoid cupping directly over the area, and it should be used with caution (and by an experienced professional) with individuals dealing with an acute stage injury, spinal injuries, and those with hypermobility disorders.

In the clinic I find it extremely beneficial with clients working with arthritic joints. Knees and shoulders specifically seem to respond very well to the addition of myofascial cupping to their rehab plan, and many with back pain often find it helps to calm down the acute levels of pain. Myofascial Cupping can also be used to stimulate acupressure points for a more holistic style of treatment, if the practitioners is trained in the meridians of the body. I have seen it used to treat digestion troubles, menstrual cramping/pain (which is not normal!!!), stress and anxiety, and insomnia. More often then not, the structural release will also help with some of these conditions- as the body is all one big dynamic system. It is important to take a big picture approach when treating any condition, physical or otherwise.

As with any modality- it is a tool to be used in the process of returning someone to being able to move without pain- and a stepping stone on the pain to rehabilitative and preventative movement and lifestyle practices. It should not be used as a bandaid or a quick fix for pain/dysfunction.

Clients are often put off by the circular bruise like marks cupping leaves, but majority of the time those marks are not painful nor are they technically bruises. Rather they are titled “ecchymosis”, which is basically the technical term for a hickey. Another common misconception is that cupping breaks blood vessels. Cupping does not break blood vessels, in most cases, the marks are left because the circulation is drawn to the surface underneath the circular cup. Rarely are vessels actually damaged or broken. If we look at the ancient chinese style of cupping, some pracitioners still provide “wet cupping” which involves blood letting, as well as hot cupping or fire cupping- in which the practitioner creates suction by heating hte cup with a flame before it is applied. Majority of soft tissue practitioners will use a suction gun to suck the air out of the cup, and wet cupping and fire cupping aren’t as common.

Cupping is an effective modality for a variety of conditions, and from someone in the industry I can tell you that it is worth the hickeys. As always, cupping isn’t a one stop fix. All treatments or modalities should be accompanied by a preventative exercise and wellness program. Before attempting cupping, check in with the practitioner about the risks and where they took their certification.